Social Media has become a strong asset for many businesses. Sites such as Facebook, Twitter and blogs can be used to provide customers with more information about services or reach customers on a more personal level.
It is now possible to have Facebook, Twitter and many blogs integrated right into your website. This makes it easier to update multiple sites at once while cutting back on precious time that small businesses don't have to waste. For instance if you have a Facebook plugin on your website you can write your updates either on the website or on Facebook and they will post to both sites at the same time.
Many types of business can use social media, as long as they are implementing a plan. For example: for businesses that are related to some form of art or teaching social media, when used correctly, can help build your business. Social media allows teachers and artists to offer bits of information or advice. It helps people to know more about you, your style and what you can offer them.
When you use social media you are reaching more than just your customers. You can also reach their friends, family and connections. Friends often share interests. By reaching out to someone on facebook or Twitter it may have a multiplying effect by reaching their friends also.
But this isn't all it offers. It can build a rich community of people deeply invested into your practice or specialty. For instance take a look at a Horse Riding Academy: Riding Academies frequently go to horse shows or participate in other events. Using Facebook, or other social media, can build the excitement to an upcoming event. Friends and relatives may also become interested and want to join in when they see the excitement and fun that others are having.
The decision to use social media is something each company or professional should decide for themselves. If you are interested in integrating social media into your current or new website, mention it when you contact us.